4 Ways To Increase Your Twitter Following.
Twitter is a powerful platform for business when used correctly. It will help generate leads, brand you and your company, and build connections with your followers. Now, everyone has to start somewhere and that is when you need to start increasing your followers. Even the big Tweeters started at zero followers and quickly built their following.
Wherever you look on twitter everyone has something to sell or offer and it’s a great platform that saw 37% of marketers gaining a customer last year through Twitter.
Why Use Twitter For Business.
- Twitter marketing is free
- Twitter marketing is extremely targeted
- 310 million people are on Twitter
- 500 million tweets are sent daily
- 65.8% of US companies are using Twitter
- Twitter will help refine your brand
- Twitter is a great networking tool.
Twitter has seen a huge surge in popularity, and the more followers you have, the more you are looked up to and seen as an authority. However there are other factors that are at play when attempting to get more twitter followers. Don’t just assume that because you have 5,000 followers on Twitter that your business will boom.
1. Create/Optimise Your Twitter Profile
These tips will help you gain Followers and leads for your business and/or products.
Use a professional picture of YOU and not your product, family pet or logo.
Your banner image should contain-
- Your name
- Your brand
- Your brand image/logo
- Your WIIFM (what’s in it for me)
- Your blog URL
- Your social media handles
Some extra tips for your profile-
- Leaving your location blank will cut your reach by 25%
- Putting ‘everywhere’ or ‘international’ will cut your reach by 25%
- Putting only your country will cut your reach by 10%
- Twitter states that the best exposure comes from stating your City and State
- Include a video (under 2:20) in your pinned tweet with a CTA (call to action)
- Your video should include captions
- Your pinned tweet should include your bio and video.
2.Break your tweets up into different segments.
Don’t continually tweet just to show off your own lifestyle, unless you’re a hollywood star.
People will get to know, like and trust you from the content that you provide on a consistent basis
Break your content up into 4 sections at the applied ratios to gain targeted followers-
- Value Content = 40%.
- Lifestyle Tweets = 20%
- Branded Quotes = 15%
- Value Funnels = 25%
You can plug your own services and products from time to time- but don’t talk about them in every tweet.
3.Be An Expert.
Now some people that are hot and famous will have a huge following by just posting tweets about themselves and their lifestyle, but for the rest of us you have to do something, say something or show something cool, interesting or funny as well as provide value.
You need to provide knowledge and hacks to help people in your niche, this will help them and will get people thanking you and mentioning you, all of this will help you get Twitter followers.
You need to have something great to offer. Drop random knowledge info and hacks for people to help them and you will get people thanking you and mentioning you – all of this helps to get more Twitter followers.
4.Mention Other Users Directly.
When you tweet, mention other users by using the @symbol and thank them for their product or information. This will show your followers that you communicate with others and will gain you some great connections, which is what using Twitter is all about.
At the end of the day, Twitter is a great social platform, it allows you to engage with real people and have direct conversations. My tip is to build your following up with real people interested in what you have to offer. You will get a lot more satisfaction and love the interaction.
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